Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Due to varying update cycles, statistics can display more up-to-date Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. The 2019 MLB averaged 28.5 million prime-time viewers, 8. The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. As a Premium user you get access to the detailed source references and background information about this statistic. Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. Can be shared by unlimited users within one corporate location e.g. You can only download this statistic as a Premium user. This has been a growing trend throughout the league in recent years, with many hardcore football fans feeling as if they can no longer afford to attend games. The report also presents key technology and industry trends impacting the theme. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. is here! Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. The FIFA World Cup3.3 billion viewers. Streaming Video Trends: Why and How Consumers Watch. Sports viewership statistics from the UK, show that the number of UK football fans who spent one to two hours a week watching matches live on TV reduced from 37% before the pandemic to 26% after COVID-19. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. Sports TV ratings data. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. Fields marked with an asterisk (*) are required. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. 5. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). However, it has proved more challenging for some sports than others. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. 2015 ICC Cricket World Cup (2.2 billion) 10. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. This viewership data highlights how much has changed since Twitter first streamed 10 TNF games during the 2016-17 NFL season alongside the traditional broadcasts, and homes that get their TV content through an internet connection are ready. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . All responses related to this survey are anonymized; only survey responses will be disclosed. have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. 22 live channels. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. October 16, 2017. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. Save my name, email, and website in this browser for the next time I comment. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. Are you interested in testing our corporate solutions? Ensuring that sports are where fans are. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. Get in touch with us. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. across its Facebook, YouTube, Twitter, and Instagram channels. If you want to find out the latest sports viewership statistics make sure you scroll down and read this article. All that remains is for these trends to boost viewing numbers. Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. Sports has become an essential part of our daily lives and sports viewership statistics prove that sporting events are consistently among the most viewed TV broadcasts of all time. to incorporate the statistic into your presentation at any time. TwitchMetrics Pro. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. The sports viewership value chain is made up of sporting events. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). This statistic is not included in your account. MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. )=volunteered response. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . Available: https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Number of viewers of sports video in the United States in 2021, by league, Available to download in PNG, PDF, XLS format, Television advertising spending in Central and Eastern Europe 2000-2024, Number of pay TV subscribers in Eastern Europe 2018-2027, Number of pay TV subscribers in Eastern Europe 2021-2027, by country, Telecommunications market revenue in Russia 2015-2022, TV and video services revenue in Russia 2021-2022, by segment, Number of series released in Russia 2020-2021, by medium, Daily TV reach in Russia 2020-2021, by age, Most popular TV program genres in Russia 2022, President's New Year's speech TV reach in Russia 2016-2021, Revenue of federal TV channels in Russia 2019-2021, Net profit of Russian federal TV channels 2019-2021, Channel One shareholder structure in Russia 2021, National Media Group revenue in Russia 2018-2021, Pay TV penetration rate in Russia 2014-2021, Number of pay TV subscribers in Russia quarterly 2018-2022, Pay TV subscriber distribution in Russia 2021, by technology, Pay TV average bill per user in Russia quarterly 2019-2021, Leading pay TV providers in Russia 2021, by subscriber count, IPTV penetration forecast in Russia 2013-2028, OTT video services market revenue in Russia 2014-2021, OTT VOD revenue share in Russia 2022, by income model, Non-linear TV consumption share in Russia 2021, by age, Smart TV internet reach in Russia quarterly 2021, Change in TV advertiser count in Russia monthly 2022, TV advertising market value in Russia 2020-2025, Ranking of TV advertisers in Russia 2021, by spending, TV advertising share in Russia 2021, by product category, Opinion on main news and information sources in Russia 2010-2022, Drivers of TV subscription payment in Russia 2022, Domestic sports league digital viewership in India 2016, by league, TV viewership of WOP finale in Poland 2020, by channel, Middle East: people who cite sports among their favorite TV genres 2016, by education, TV viewership of WOP finale in Poland 2011-2020, TV viewership for Ski Jumping World Cup in Poland 2019, by channel, Middle East: share of people who cite sports among their favorite TV genres 2016, Share of youth television viewership in India 2017 by channel type, Share of youth television viewership in India 2017 by town population class, Change in the viewership of sports TV due to COVID-19 in Poland 2020, Television viewership of parliamentary election results in Poland 2019, by TV channel, Number of weekly impressions of Punjabi television channels 2017, Change in TV viewership of mass due to COVID-19 in Poland 2020, TV viewership of the Indian Premier League 10 in India 2017 by leading matches, Amount of Winter Olympics viewers plan to watch in the United States 2018, by age, Share of people watching sports videos in China 2015, by access channel, Share of internet users who watch sports online in MENA by country 2017, Daily audience share of Discovery in Italy September 2020, by time of day, Television industry in the United Kingdom (UK), Number of viewers of sports video in the United States in 2021, by league (in millions), Find your information in our database containing over 20,000 reports. 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